Your rate is one of the first things that the client sees in your profile. You may think it’s just an arbitrary figure, but it serves a specific purpose -- to reflect your value.
So yes, it’s more than just a number. It’s a representation of what you can bring to the table.
A big mistake that beginners make is setting their rates too low, like the bare minimum “low” of $3 per hour. The beginner mentality is...
“the lower the rate, the greater the chances of getting hired.”
However, bidding at such low rates delivers a different message: inexperience, incompetence, low quality work, or worse... desperation.
Also, everyone does this! You’re basically competing against a wave of freelancers bidding unreasonably low rates.
This is particularly important for clients looking for intermediate to expert level freelancers. These clients are ready to pay for your value!
Don’t bid $3 or $5 per hour when you’re applying as an expert -- that makes no sense!
A low rate should never be your selling point!
On the other end of the spectrum, don’t set your rate ridiculously high, especially if you don’t have the profile (e.g., previous work, skill set, portfolio, certifications and experiences) to back it up.
And so the challenge is finding the rate for the value you provide...
How do you set competitive rates? By basing it on your qualifications and the industry.
I don't want you to make wild guesses, so I've created an Upwork Rates Guide for the different niches so you have a better grasp of how much you should bid on your job applications. This is a game changer!
Keep this handy guide bookmarked and refer to it every time you apply to jobs!